Carolina in the Fall audience at night

August 15, 2019

Registration underway now for 4th Annual Chad Lovette Memorial Trail Run

WILKESBORO, NC – Registration is underway for the Fourth Annual Chad Lovette Memorial 5k and 10k Trail Run, which will take place on Saturday morning, September 21 at Cub Creek Park in downtown Wilkesboro. Runners who register by September 3 will receive a t-shirt and patch commemorating the trail run. For those running competitively, the event is being professionally chip timed by Racing Toes, Inc. All proceeds from the race will benefit the American Cancer Society. Carolina in the Fall Music & Food Festival is again hosting the Annual Chad Lovette Memorial Trail Run. 

“The park is a beautiful setting to spend the morning out in nature. If you are not a runner, still plan to come out and walk the trails,” said Daniel Isom, who organizes the trail run. 

Check-in for the trail run begins at 7 a.m.; the event will begin promptly at 8 a.m. Parking is located at 200 S. Bridge Street in Wilkesboro. For more information about registering for the competition and prizes, visit and select the “Get Involved” button. 

“The festival is very thankful to host this benefit. With the help of over 500 participants over the last three years, we have raised $23,000 to help the American Cancer Society in their effort to find a cure,” said Daniel Isom, who organizes the trail run. “The trail run is named to remember and honor Chad Lovette, a talented singer/songwriter who performed at Carolina in the Fall before cancer ended his life much too young. Chad loved this region’s rich musical heritage, which the festival aims to keep alive for current and future generations. The trail run benefit is a perfect fit with our festival’s mission.”

Wilkes County native Chad Lovette passed away on July 9, 2016, after an extended battle with brain cancer. Chad graduated from Wilkes Central High School and the University of North Carolina at Wilmington. He most enjoyed performing music with his band, Green House, and with his brother Shay. He played with Shay’s band, Brushy Rides, at the inaugural Carolina in the Fall Festival in 2015. Chad’s other passions included traveling far and wide, hiking, surfing, camping and living large with his family and friends. Chad’s parents, Rick and Beth Lovette will serve as the honorary Trail Run Official Starters. 

The trail run is sponsored by Farm Alarm Systems, Inc. Other businesses interested in sponsoring the event should contact Michelle Isom at 336-990-0747. 

About Carolina in the Fall Music & Food Festival

The 5th Annual Carolina in the Fall Music & Food Festival, presented by Hampton Inn and Holiday Inn Express of Wilkesboro, takes place on September 20 and 21 on Main Street in historic Wilkesboro. Gates will open on Friday at 11 a.m. with music from noon until 11 p.m. On Saturday, the gates will open at 10 a.m. with music from 11 a.m. until 10:30 p.m. 

On Saturday evening of the festival, VIP ticket holders will be treated to the Carolina Jam at the Yadkin Valley Event Center at the Wilkesboro Holiday Inn Express. The jam is hosted by the Kruger Brothers and will features other artists from the lineup, creating unique jam sessions and once-in-a-lifetime collaborations between the artists on hand. The jam will begin at 11 p.m. and last for two hours. 

Ticket prices through September 19 are $40 for a one-day general admission, $70 for a two-day general admission, and $140 for a two-day VIP admission. Ticket prices at the gate will be $45 for a one-day general admission, $80 for a two-day general admission, and $150 for a two-day VIP admission. Children ages 12 and under are admitted for free with a paying adult.

To purchase tickets, see the complete lineup of performers, or get information about the festival, its activities and competitions, vendors and sponsors, visit www.carolinainthefall.orgor call 336-990-0747.

Carolina in the Fall Music & Food Festival, a pilgrimage for music and food lovers from around the nation, celebrates the rich musical history of Wilkes County, the Heart of American Folk Music. Winner of the 2017 IBMA Momentum Event of the Year Award, the festival engages audiences with the best of entertainment, including food, heritage crafts, shopping and children’s activities. It is organized through a partnership of Heart of Folk, LLC, the Kruger Brothers and the Town of Wilkesboro.